Kanye West, we wish you well in this time of despair.

Our condolences to the Sam Bowie Family.
Sam was a great photographer, and a one-of-a-kind dude.
The Urban Creative Network will miss you.
Photo: 1996 Sam Bowie for Urban sportsgear.
Art Direction: Jerome Jones

Promise House, a Dallas based non-profit safe haven for teens in crisis, needed a new brand to signal to the donors, staff, community and clients that changes were abound.

Lauren Jones, President of TVR spearheaded the refining process started four months ago.
The process included a detailed look into the great work that this organization has produced as well as the services that make Promise House a great choice for teens and young families in crisis. The positive response that we recieved from every level of the organization allowed us to extract the needed elements of the rebrand.

The final approved design intergrates all the various input we recieved over the refining process. The chosen logo is a vibrant and upbeat appoach.The tangy orange color palette is balenced by the calm green and friendly blue. The logotype had to be approachable but also had to convey safety and stability. The "window panes" of the logo communicates window of opportunity for teens. The new Tagline communicates this best.
PROMISING TEENS. PROMISING FUTURES

Location: Photopia, Miami.

The last day of the photoshoot was a great one. The crew's energy was very strong and you knew that the photography created today would be on a new level.

Photog Marlon Taylor created the type of shots that really captured the art direction of the set.

Merchandise: Sports Bras and Lingerie.

SuperModel Priscilla made quick work of the Sportsbra and Camisole sets. Showing again why she is tops in the industry.

All video and photos were taken with a Palm Treo 755 Thanks to Jason Stoehr

Miami is a tough place to find a parking space.

Sunrise

Palm Treo 755

Hey Pete THANKS for getting us to and from the Beaches of Miami. Great Artwork on the RV.
1/20/09

The client was on the set for the 2nd cover at Haulover Beach. The tension is high. The weather was cooperating and we had the best model talent on South Beach. Marlon and the photocrew snapped into action and everything falls into place. We captured a phenominal cover shot, and the client caught her flight with a smile on her facing knowing 2008 looks like clear sailing.

Lauren Jones The Vibe Refinery, Inc. President / Photographer and Indie.

The Cover. Dinner Park Marina, Pier 7

The Client has arrived to sign off on the main cover of the catalog. We set sail in the 52 footer with Capt'n Conrad at the wheel, we zipped around the Bay. Fashion Stylist Laura T put her personal best together for this one.

You never know who you may run into in South Beach! Grammy winner,

MTV Video Award winning, Rap star Busta Rhymes was on the beach with

The Vibe Refinery Creative Director,

Jay Jones.

Yah, yah, yah, yah, yah

"When I step up in the place, ay yo I step correct Woo hah, got you all in check "

Lyrics for: Woo Hah!! Got You All In Check
From the album: The Best Of Busta Rhymes
Songwriters: Macdermot, Galt, Smith, Rashad, Smith, Trevor
Label: Elektra/Rhino
Genres: Mainstream Rap, Hip-Hop/Rap

Welcome to Miami.

"I presented the slides to another group yesterday in anticipation of the larger Board meeting and it, again, was very favorably received. People felt that the project had really been brought to life and that the presentation was exciting and inspiring. Based on the ideas generated in the meetings, I believe that I had everyone’s attention.

Kudos to you both!"

-Client comment

The Vibe Refinery and Harvey Communications teamed up to produce an animated high powered custom presentation for THE HOCKADAY SCHOOL An independent college preparatory day and boarding school for girls. Located in North Dallas.

The 2008 Staton Business to Business Catalog Photoshoot begins.

Business to Business projects are increasingly becoming a part of the Pitch.

Superpages business to business brand standards guide upgraded.

Life comes at you fast campaign.

American Airlines spurs Caribbean & Latin American travel with this deal.

Lauren Jones showing her vast skill set. Fashion photo styling.

Creative Director Jerome Jones giving an interview about the look, feel and vibe on set of the motions photoshoot.

Tribe Vibe shows that they are at the top of their game with the latest photo project for Soft and Beautiful, Motions and TCB hair care brands.





m strategies the PR firm of record for Alberto Culver, hired TVR to bring a fashion forward vibe to multi-cultural editorial hair care photography.

The creative direction set by TVR included model casting, wardrobe styling, color theory and on set art direction.

"Many times we see that same ole' same ole' photo in Black hair care magazines, we wanted to create sizzling images that showcase the hair and it's style, images that would be found on the pages of ELLE or BLUEPRINT ." -Creative director, Jay Jones

These images create a subtle connection to the brand as well.

Photographer Jesse Hornbuckle was up for the challenge. He used his technical skills to bring the creative direction to life. Làuren the wardrobe stylist on the set took it to another level using just the right clothing and accessories to accentuate the looks.
Look for these images in the top hair and beauty in the coming months.

Credits:
Creative Director: Jay Jones
Photographer: Jesse Hornbuckle

Lauren Jones: Wardrobe Stylist
Photo Asst: Lee Major
Tim Lenoir: Hair Stylist
Roz Baker: Hair Stylist
Make-up: Al Tidwell

AN THE WEBBY GOES TO...

http://www.thereggiebushproject.com/
The webby awards, the leading international award honoring excellence on the Internet including Websites, interactive advertising and online film and video selected the regggie bush project for the best sports site. Aside from using bleeding edge interactive technology, the site featured Reggie helping the people of New Orleans and showed a side of a pro athlete that we don't always get to see.

Congrats to Brandy Cole and the rest of the TribalDDB crew! We killed them on this one. It was a pleasure working with you all on this amazing site and support ad units.
-JAY

Visit the redesigned website intro for Jazz Diet Pepsi Caramel Cream the newest flavor in the Jazz family. http://www.jazzdietpepsi.com/

The Vibe Refinery in calabo with TribalDDB Dallas created a smooth introduction to the landing page. The Jazz Diet Pepsi Caramel Cream redesign also included fully interactive ad units with embedded video clips.

CD Jacket design for Kyle Turner. A great jazz musician with great sense of style. The design plays up his pure approach to Jazz. Look for it on sale now at CDbaby.com

TMinteractive shows why they were the interactive agency of the year in 2005.

The creative workflow is a beautiful thing. "Hey Dave, When's the next Lupe show?

Designer: Jay Jones

Art Director: Dave Nolan

Creative Director: Trina U

The design of the pepsi great fathers promotion was a cool assignment. Using the creative assets from the internal point of sale group we used that direction to extend the brand to an online experience, complete with an essay contest.

http://www.pepsigreatfathers.com

LR Founder of NewYork.com Leland Hardy, Chad Montgomery of hotels.com, Jerome Jones creative director of The Vibe Refinery, and Chris Sales of Southwest Airlines

Twin Creeks Golf Course
Photo: Lauren LH Jones

Yet another HOT design for Pepsi

www.pepsiworld.com hurry it will be gone soon.

At the end of the day, give up your worries and give thanks for the journey
- Ben Vereen 1991 "Dealing with Adversities"

Eloise Hayneworth Rest in Peace

Even one day is a donation to eternity and every hour is a contribution to the future
- King Kheti pf Egypt