The Vibe Refinery is a multi-faceted brand marketing agency. Guiding clients through the stages of strategy, conception and implementation of non-traditional marketing, promotions, branding and image building. Our client base is a diverse list of companies from urban upscale to fortune 500 and everything in between.
Wednesday, October 31, 2007
Monday, October 29, 2007
Lauren Jones, President of TVR spearheaded the refining process started four months ago.
The process included a detailed look into the great work that this organization has produced as well as the services that make Promise House a great choice for teens and young families in crisis. The positive response that we recieved from every level of the organization allowed us to extract the needed elements of the rebrand.
The final approved design intergrates all the various input we recieved over the refining process. The chosen logo is a vibrant and upbeat appoach.The tangy orange color palette is balenced by the calm green and friendly blue. The logotype had to be approachable but also had to convey safety and stability. The "window panes" of the logo communicates window of opportunity for teens. The new Tagline communicates this best.
PROMISING TEENS. PROMISING FUTURES
Friday, October 26, 2007
Location: Photopia, Miami.
The last day of the photoshoot was a great one. The crew's energy was very strong and you knew that the photography created today would be on a new level.
Photog Marlon Taylor created the type of shots that really captured the art direction of the set.
Merchandise: Sports Bras and Lingerie.
SuperModel Priscilla made quick work of the Sportsbra and Camisole sets. Showing again why she is tops in the industry.
All video and photos were taken with a Palm Treo 755 Thanks to Jason Stoehr
Monday, October 22, 2007
The client was on the set for the 2nd cover at Haulover Beach. The tension is high. The weather was cooperating and we had the best model talent on South Beach. Marlon and the photocrew snapped into action and everything falls into place. We captured a phenominal cover shot, and the client caught her flight with a smile on her facing knowing 2008 looks like clear sailing.
Saturday, October 20, 2007
Tuesday, October 16, 2007
Lyrics for: Woo Hah!! Got You All In Check
From the album: The Best Of Busta Rhymes
Songwriters: Macdermot, Galt, Smith, Rashad, Smith, Trevor
Label: Elektra/Rhino
Genres: Mainstream Rap, Hip-Hop/Rap
Wednesday, September 12, 2007
Kudos to you both!"
Sunday, September 02, 2007
Tuesday, July 17, 2007
Monday, July 16, 2007
Tribe Vibe shows that they are at the top of their game with the latest photo project for Soft and Beautiful, Motions and TCB hair care brands.
m strategies the PR firm of record for Alberto Culver, hired TVR to bring a fashion forward vibe to multi-cultural editorial hair care photography.
The creative direction set by TVR included model casting, wardrobe styling, color theory and on set art direction.
"Many times we see that same ole' same ole' photo in Black hair care magazines, we wanted to create sizzling images that showcase the hair and it's style, images that would be found on the pages of ELLE or BLUEPRINT ." -Creative director, Jay Jones
These images create a subtle connection to the brand as well.
Photographer Jesse Hornbuckle was up for the challenge. He used his technical skills to bring the creative direction to life. LÃ uren the wardrobe stylist on the set took it to another level using just the right clothing and accessories to accentuate the looks.
Look for these images in the top hair and beauty in the coming months.
Credits:
Creative Director: Jay Jones
Photographer: Jesse Hornbuckle
Photo Asst: Lee Major
Tim Lenoir: Hair Stylist
Roz Baker: Hair Stylist
Make-up: Al Tidwell
Saturday, July 07, 2007
AN THE WEBBY GOES TO...
http://www.thereggiebushproject.com/
The webby awards, the leading international award honoring excellence on the Internet including Websites, interactive advertising and online film and video selected the regggie bush project for the best sports site. Aside from using bleeding edge interactive technology, the site featured Reggie helping the people of New Orleans and showed a side of a pro athlete that we don't always get to see.
Congrats to Brandy Cole and the rest of the TribalDDB crew! We killed them on this one. It was a pleasure working with you all on this amazing site and support ad units.
-JAY
Sunday, July 01, 2007
Visit the redesigned website intro for Jazz Diet Pepsi Caramel Cream the newest flavor in the Jazz family. http://www.jazzdietpepsi.com/
The Vibe Refinery in calabo with TribalDDB Dallas created a smooth introduction to the landing page. The Jazz Diet Pepsi Caramel Cream redesign also included fully interactive ad units with embedded video clips.