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Monday, January 21, 2008



Staton WholeSale Trade show graphics. Clean photography transfered well from the catalog photoshoot.

Tuesday, November 13, 2007

Kanye West, we wish you well in this time of despair.

Wednesday, October 31, 2007

Our condolences to the Sam Bowie Family.
Sam was a great photographer, and a one-of-a-kind dude.
The Urban Creative Network will miss you.
Photo: 1996 Sam Bowie for Urban sportsgear.
Art Direction: Jerome Jones

Monday, October 29, 2007



Promise House, a Dallas based non-profit safe haven for teens in crisis, needed a new brand to signal to the donors, staff, community and clients that changes were abound.

Lauren Jones, President of TVR spearheaded the refining process started four months ago.
The process included a detailed look into the great work that this organization has produced as well as the services that make Promise House a great choice for teens and young families in crisis. The positive response that we recieved from every level of the organization allowed us to extract the needed elements of the rebrand.

The final approved design intergrates all the various input we recieved over the refining process. The chosen logo is a vibrant and upbeat appoach.The tangy orange color palette is balenced by the calm green and friendly blue. The logotype had to be approachable but also had to convey safety and stability. The "window panes" of the logo communicates window of opportunity for teens. The new Tagline communicates this best.
PROMISING TEENS. PROMISING FUTURES

Friday, October 26, 2007

Location: Photopia, Miami.

The last day of the photoshoot was a great one. The crew's energy was very strong and you knew that the photography created today would be on a new level.

Photog Marlon Taylor created the type of shots that really captured the art direction of the set.

Merchandise: Sports Bras and Lingerie.

SuperModel Priscilla made quick work of the Sportsbra and Camisole sets. Showing again why she is tops in the industry.

All video and photos were taken with a Palm Treo 755 Thanks to Jason Stoehr

Thursday, October 25, 2007

Monday, October 22, 2007

Hey Pete THANKS for getting us to and from the Beaches of Miami. Great Artwork on the RV.
1/20/09

The client was on the set for the 2nd cover at Haulover Beach. The tension is high. The weather was cooperating and we had the best model talent on South Beach. Marlon and the photocrew snapped into action and everything falls into place. We captured a phenominal cover shot, and the client caught her flight with a smile on her facing knowing 2008 looks like clear sailing.

Saturday, October 20, 2007


Lauren Jones The Vibe Refinery, Inc. President / Photographer and Indie.

The Cover. Dinner Park Marina, Pier 7

The Client has arrived to sign off on the main cover of the catalog. We set sail in the 52 footer with Capt'n Conrad at the wheel, we zipped around the Bay. Fashion Stylist Laura T put her personal best together for this one.

Tuesday, October 16, 2007



You never know who you may run into in South Beach! Grammy winner,
MTV Video Award winning, Rap star Busta Rhymes was on the beach with
The Vibe Refinery Creative Director,
Jay Jones.
Yah, yah, yah, yah, yah
"When I step up in the place, ay yo I step correct Woo hah, got you all in check "

Lyrics for: Woo Hah!! Got You All In Check
From the album: The Best Of Busta Rhymes
Songwriters: Macdermot, Galt, Smith, Rashad, Smith, Trevor
Label: Elektra/Rhino
Genres: Mainstream Rap, Hip-Hop/Rap

Wednesday, September 12, 2007




"I presented the slides to another group yesterday in anticipation of the larger Board meeting and it, again, was very favorably received. People felt that the project had really been brought to life and that the presentation was exciting and inspiring. Based on the ideas generated in the meetings, I believe that I had everyone’s attention.

Kudos to you both!"


-Client comment


The Vibe Refinery and Harvey Communications teamed up to produce an animated high powered custom presentation for THE HOCKADAY SCHOOL An independent college preparatory day and boarding school for girls. Located in North Dallas.

Tuesday, September 11, 2007

The 2008 Staton Business to Business Catalog Photoshoot begins.

Sunday, September 02, 2007


Business to Business projects are increasingly becoming a part of the Pitch.


Superpages business to business brand standards guide upgraded.









Friday, August 10, 2007

Saturday, August 04, 2007





American Airlines spurs Caribbean & Latin American travel with this deal.

Tuesday, July 17, 2007


Creative Director Jerome Jones giving an interview about the look, feel and vibe on set of the motions photoshoot.

Monday, July 16, 2007





Tribe Vibe shows that they are at the top of their game with the latest photo project for Soft and Beautiful, Motions and TCB hair care brands.





m strategies the PR firm of record for Alberto Culver, hired TVR to bring a fashion forward vibe to multi-cultural editorial hair care photography.

The creative direction set by TVR included model casting, wardrobe styling, color theory and on set art direction.

"Many times we see that same ole' same ole' photo in Black hair care magazines, we wanted to create sizzling images that showcase the hair and it's style, images that would be found on the pages of ELLE or BLUEPRINT ." -Creative director, Jay Jones

These images create a subtle connection to the brand as well.

Photographer Jesse Hornbuckle was up for the challenge. He used his technical skills to bring the creative direction to life. Làuren the wardrobe stylist on the set took it to another level using just the right clothing and accessories to accentuate the looks.
Look for these images in the top hair and beauty in the coming months.

Credits:
Creative Director: Jay Jones
Photographer: Jesse Hornbuckle
Lauren Jones: Wardrobe Stylist
Photo Asst: Lee Major
Tim Lenoir: Hair Stylist
Roz Baker: Hair Stylist
Make-up: Al Tidwell

Saturday, July 07, 2007


AN THE WEBBY GOES TO...

http://www.thereggiebushproject.com/
The webby awards, the leading international award honoring excellence on the Internet including Websites, interactive advertising and online film and video selected the regggie bush project for the best sports site. Aside from using bleeding edge interactive technology, the site featured Reggie helping the people of New Orleans and showed a side of a pro athlete that we don't always get to see.

Congrats to Brandy Cole and the rest of the TribalDDB crew! We killed them on this one. It was a pleasure working with you all on this amazing site and support ad units.
-JAY


Sunday, July 01, 2007




Visit the redesigned website intro for Jazz Diet Pepsi Caramel Cream the newest flavor in the Jazz family. http://www.jazzdietpepsi.com/

The Vibe Refinery in calabo with TribalDDB Dallas created a smooth introduction to the landing page. The Jazz Diet Pepsi Caramel Cream redesign also included fully interactive ad units with embedded video clips.

Friday, June 08, 2007

CD Jacket design for Kyle Turner. A great jazz musician with great sense of style. The design plays up his pure approach to Jazz. Look for it on sale now at CDbaby.com

Monday, June 04, 2007




TMinteractive shows why they were the interactive agency of the year in 2005.


The creative workflow is a beautiful thing. "Hey Dave, When's the next Lupe show?


Designer: Jay Jones

Art Director: Dave Nolan

Creative Director: Trina U

Saturday, May 05, 2007

The design of the pepsi great fathers promotion was a cool assignment. Using the creative assets from the internal point of sale group we used that direction to extend the brand to an online experience, complete with an essay contest.

http://www.pepsigreatfathers.com

Tuesday, April 17, 2007

LR Founder of NewYork.com Leland Hardy, Chad Montgomery of hotels.com, Jerome Jones creative director of The Vibe Refinery, and Chris Sales of Southwest Airlines

Twin Creeks Golf Course
Photo: Lauren LH Jones

Thursday, February 08, 2007


Yet another HOT design for Pepsi

www.pepsiworld.com hurry it will be gone soon.
At the end of the day, give up your worries and give thanks for the journey
- Ben Vereen 1991 "Dealing with Adversities"

Thursday, January 25, 2007

Eloise Hayneworth Rest in Peace

Even one day is a donation to eternity and every hour is a contribution to the future
- King Kheti pf Egypt

Friday, November 03, 2006

GAFMedia and THe Vibe Refinery have partnered to create a series of powerpoint presentations for a Texas based consultancy.
The amount of information, that needed to go into the presentation was huge. The parntership proved to work well with production expertise of GAF and high design of TVR churned out
7 well produced presentations.

Thursday, November 02, 2006

TVibeR has acquired a company mascot. Look for Akeeme to make his debut shortly.

Wednesday, November 01, 2006

Minority Golf Association (MGA) sponsored Jr. Golfer
Dom "Dominator" Jones 105
was good enough to take a 4th place medal today in the Coyote Ridge tournament http://www.coyoteridgegolf.com/

Tiger woods continues to be the highest paid athlete in the world.
Have you played Tiger 07 yet?






Ebony Magazine Featured Kirk and Tammy Franklin in November 2006 Issue. Published photography by Lauren Jones for The Vibe Refinery, Inc. See page 192 for photo credits.

Monday, October 30, 2006


TVR was hired to design a Poster for the FNCE conference in Hawaii 2006 The poster size was 42" x 90.

The client called after the show and said "the poster was a huge hit. It was the only one of its kind, and drew a nice steady flow of traffic." She is very pleased. Mission accomplished.
URBAN THEATRICAL GROUP INC. PRESENTS CHOICES...DO YOU KNOW YOUR CHOICES? THE STAGE PLAY Created For Teens & Pre-Teens to Encourage Good CHOICES by: Using Decision Making Skills, Analyzing Consequences and Taking Responsibility.

Coming To The Harold Washington Cultural Center Theatre in Chicago - Other Perfomance Dates: Nov 1 - Nov 11 For Show Information and Group Sales call: 773-241-6000

Saturday, September 23, 2006

Lincoln Navigator sponsored a hot party last night in
Downtown Dallas at the legendary Jazz supper club Samubuca.

R7B singing sensation Monica blessed the crowd with a mini concert. She has really come into her own both as a women and singer. The house was packed with the who's who of Dallas.
The NBA fellows were out in force -And we all know were the NBS stars are so are the gold diggers!! Jerry Stackhouse did a great job as the MC for the evening.

The open bar and fresh cooked food helped to keep the beautiful crowd abuzz. It was a Vibrant thing! Shouts out to my David-Good look!

Monday, September 18, 2006

TVR Inc created a fresh rebrand for Harvey Communications Group. A media consultant president Bob Thomas wanted a updated look for the 10 year old company.
The coral blue color gives the brand a very soft soothing yet current color palette. The New logo embodies the energy that
Harvey Communications Group brings to each media project. The new website for HCG will launch soon.

Friday, September 15, 2006


THE VIBE REFINERY WINS TWO 2006 AMERICAN GRAPHIC DESIGN AWARDS


The 2006 Staton Corporate and Casual Catalog

The Urban Creative Network Newsletter

2006 American Graphic Design Awards, sponsored by Adobe Systems Incorporated The competition is open to: Advertising Agencies, Design Firms, Corporate, Institutional and Publishing inhouse departments, and more. It honors outstanding new work of all kinds: print, packaging, point-of-purchase, internet, interactive and motion graphics. Winners are featured in the year end Graphic Design USA's Awards Annual, seen by over 100,000 colleagues and clients each year.


Tuesday, September 12, 2006

2:01 pm Baby Sophie arrived, 8 lbs, 12 oz.
Congrats to The morgans.

Speaking of which I have to wish "KB" a happy Birthday. As well as Sharon S. Enjoy a beautiful day.

Monday, September 11, 2006

As NYC looks back 5years - have we moved forward?

PEACE

Saturday, September 02, 2006

www.pepsidjdivision.com
Has launched. check it out. Check the navigation. Design elements and music of course. DJ Drama is killin' 'em!

Friday, September 01, 2006

New York, New York big city of dreams. A trip to NYC re-energizes my hustle. So many ways to achieve success the tricky part is to hone in on the very one that will pay the most
dividens. As Biggie said "Gimme da loot, Gimme da loot"
PEACE
Jay

Monday, August 14, 2006

Another exciting day The President is close to closing a major deal. The phones are ringing off the hook and business is flowing.
A couple of small set backs fail to stop our momentuem. Looking forward to next monday's meeting with a major corp. This could be it.

Friday, August 11, 2006

An early day at Omnicom, provided an opportunity to swing by
333 Second Ave a brand new downtown Dallas Photostudio. Aside from being one of the largest (30,000 SQ ft.) daylight studios in the Southwest with models going back and forth. WE are longtime friends of the owners.
AS always the music was pumpin', models, stylist and photogs are
going about the days task. I had an opportunity to catch up with one of my good Art Director friends. WE ended up at the Angry Dog tossing back a few a talkng about future business.
Not a bad way to end a crazy hectic week.
-JAy

Thursday, August 10, 2006

Art Directing a Mad crazy major soft drink web site at a Omnicom Agency. The day started on Blast. The printer alerted me after the client recieved a order of 6000 Media Kits that 1000 were not shipped (WHAT?!) Quality Control.
The merto cops busted my balls- and a catalog client call to, relieved me of my booking. Up-side - The president of TVR is securing a booking on the table with a major label. Major home building company approved Branding color theory. Calls from NY, it's all good there. (Indeed). Still breathing. Still hustlin' Birthday Shouts out to Tiny Love Dove
One
J@J

Wednesday, August 09, 2006


Sophia's Nook in Norfork, VA a upscale children's boutique
sought our servives to create a postcard for the grand opening of the shop. The Boutique is housed is a Bridal store. The creative had to show a very upscale exclusive look yet tie in with the wedding business as well. Creative branding by The Vibe Refinery brought the Vibe level up to blast. Check out the finished piece.

"I ABSOLUTELY LOVE IT!!!!! THIS IS EXACTLY WHAT I ENVISIONED!!! MANY, MANY
THANKS!!!"
-Maya
President
Tiffanys By Maya
12 Best Square
Norfolk, VA 23502

Monday, August 07, 2006

Walmart art Direction. The Ad firm in Austin created the branding we extended it to Banner ads Now running on most major news websites



What do you think?

Sunday, August 06, 2006



Urban Theactical Group, Inc (UTG) of Chicago.
Choices...Do You Know your Choices? A play that is created for teens & preteens to encourge good choices
The branding includes a new company logo, Illustrations, T-shirts and a complete media kit.

TVR in strategic partnership with Urbanology, Inc. Has developed a Brand Marketing campaign for the Urban Theactrical Group, Inc (UTG) of Chicago. The branding push is in support of UTG newest stage play called Choices...Do You Know your Choices? A play that is created for teens & preteens to encourge good choices Look out for it set to run in Chicago October 2006. The branding includes a new company logo, Illustrations and a complete media kit.
The play is set to open in Chicago October 2006

Monday, July 31, 2006


Thomas-Smith Co. LLC a Hospitality Consultant company, based in
Chesapeake, Virginia tapped The Vibe Refinery to create a new brand Indentity for their company.

We created the Brand based off of the research that shows
the pineapple is the universal symbol for hospitatity. The brand had to also exude a high degree of service and stability.

Sunday, July 30, 2006

Janet Jackson's new album, 20 Years Old,
due out September 26, will be designed by a fan. On
July 18, Janet launched a contest giving fans an
opportunity to create the artwork for her ninth studio
set.

View the TVR entry here

http://designme.janetjackson.com/link.php?id=9acdf2f7bc5431c9760a813aa8c97e2f






Janet and her beau Jermaine Dupri, President Virgin
Records, Urban Music, came up with the idea for the
promotion. "We were going on the website and looking
at all this creative stuff the kids were doing, and it
amazed us," Janet says. "They were taking old pictures
and they were just very creative with all the designs.
We said, 'Let's have these kids design our album
cover.'"


Janet hand-picked dozens of images, new and old, to be
used in the contest. "They told me that I should pick
maybe 20, 30 photos, but I think I went a little
crazy," Janet says. "I picked way more than that. I
gave them some of the new stuff I just shot for the
album cover shoot. So they have some really recent
photos as well as some stuff from 20 years ago."


Janet does not give participants any parameters for
their designs. She wants them to be uninhibited and to
"go for it."


"That's what it's really about," Janet says, "for them
to manipulate it and get creative, and go wherever
their images takes them."
Once Again The Vibe Refinery brought the Vibe level up another notch-pool side at Natile's 40th birthday party. Fingerprints band
had the Calipso sound complete with the steel drums. Shelley Carrol made a guest appearance too.