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Tuesday, February 05, 2008


Chris Hoover Sr. Art Director used his amazing hand skills to create detailed renderings of each booth design direction. A rendering is a critical piece on a project of this size. Something that a designer loves to have and a tool to sell the big idea.











2008 copyright Mannatech Renderings
All rights reserved.
Do not copy without legal approval.

Monday, February 04, 2008

The first meeting takes place with Mannatech, Inc. Creative Director, Katherine Hitt, to discuss the design direction of an annual international trade show; MannaFest.

Our job was to guide the creative process, extending the new Mannatech brand into the tradeshow graphics. Making the convention bigger, bolder and better than in previous years.

The deadline of 36 days was impossible.

Tuesday, January 29, 2008

The Staton Wholesale Business Two Business Catalog was released this week. The photography is stunning. Surf the website below to review some of the images. Kudos to the photo team, we did it again!! Model: Priscila Represented by nextmodelsusa.com



Wednesday, January 23, 2008

google379379a70a5777d8.html
http://www.threethreethreefirstavenue.com/space1.htm
333 First Avenue is one of the best daylight studios in the southwest. A perfect place to create online fashion photography for a major fashion retailer. Working with Paul Morgan, a bleeding edge digital fashion shooter was the key to creating stunning photography. The client response was unbelieveable and we are looking to secure a long term relationship!

Monday, January 21, 2008



Staton WholeSale Trade show graphics. Clean photography transfered well from the catalog photoshoot.

Tuesday, November 13, 2007

Kanye West, we wish you well in this time of despair.

Wednesday, October 31, 2007

Our condolences to the Sam Bowie Family.
Sam was a great photographer, and a one-of-a-kind dude.
The Urban Creative Network will miss you.
Photo: 1996 Sam Bowie for Urban sportsgear.
Art Direction: Jerome Jones

Monday, October 29, 2007



Promise House, a Dallas based non-profit safe haven for teens in crisis, needed a new brand to signal to the donors, staff, community and clients that changes were abound.

Lauren Jones, President of TVR spearheaded the refining process started four months ago.
The process included a detailed look into the great work that this organization has produced as well as the services that make Promise House a great choice for teens and young families in crisis. The positive response that we recieved from every level of the organization allowed us to extract the needed elements of the rebrand.

The final approved design intergrates all the various input we recieved over the refining process. The chosen logo is a vibrant and upbeat appoach.The tangy orange color palette is balenced by the calm green and friendly blue. The logotype had to be approachable but also had to convey safety and stability. The "window panes" of the logo communicates window of opportunity for teens. The new Tagline communicates this best.
PROMISING TEENS. PROMISING FUTURES

Friday, October 26, 2007

Location: Photopia, Miami.

The last day of the photoshoot was a great one. The crew's energy was very strong and you knew that the photography created today would be on a new level.

Photog Marlon Taylor created the type of shots that really captured the art direction of the set.

Merchandise: Sports Bras and Lingerie.

SuperModel Priscilla made quick work of the Sportsbra and Camisole sets. Showing again why she is tops in the industry.

All video and photos were taken with a Palm Treo 755 Thanks to Jason Stoehr

Thursday, October 25, 2007

Monday, October 22, 2007

Hey Pete THANKS for getting us to and from the Beaches of Miami. Great Artwork on the RV.
1/20/09

The client was on the set for the 2nd cover at Haulover Beach. The tension is high. The weather was cooperating and we had the best model talent on South Beach. Marlon and the photocrew snapped into action and everything falls into place. We captured a phenominal cover shot, and the client caught her flight with a smile on her facing knowing 2008 looks like clear sailing.

Saturday, October 20, 2007


Lauren Jones The Vibe Refinery, Inc. President / Photographer and Indie.

The Cover. Dinner Park Marina, Pier 7

The Client has arrived to sign off on the main cover of the catalog. We set sail in the 52 footer with Capt'n Conrad at the wheel, we zipped around the Bay. Fashion Stylist Laura T put her personal best together for this one.

Tuesday, October 16, 2007



You never know who you may run into in South Beach! Grammy winner,
MTV Video Award winning, Rap star Busta Rhymes was on the beach with
The Vibe Refinery Creative Director,
Jay Jones.
Yah, yah, yah, yah, yah
"When I step up in the place, ay yo I step correct Woo hah, got you all in check "

Lyrics for: Woo Hah!! Got You All In Check
From the album: The Best Of Busta Rhymes
Songwriters: Macdermot, Galt, Smith, Rashad, Smith, Trevor
Label: Elektra/Rhino
Genres: Mainstream Rap, Hip-Hop/Rap

Wednesday, September 12, 2007




"I presented the slides to another group yesterday in anticipation of the larger Board meeting and it, again, was very favorably received. People felt that the project had really been brought to life and that the presentation was exciting and inspiring. Based on the ideas generated in the meetings, I believe that I had everyone’s attention.

Kudos to you both!"


-Client comment


The Vibe Refinery and Harvey Communications teamed up to produce an animated high powered custom presentation for THE HOCKADAY SCHOOL An independent college preparatory day and boarding school for girls. Located in North Dallas.

Tuesday, September 11, 2007

The 2008 Staton Business to Business Catalog Photoshoot begins.

Sunday, September 02, 2007


Business to Business projects are increasingly becoming a part of the Pitch.


Superpages business to business brand standards guide upgraded.









Friday, August 10, 2007

Saturday, August 04, 2007





American Airlines spurs Caribbean & Latin American travel with this deal.

Tuesday, July 17, 2007


Creative Director Jerome Jones giving an interview about the look, feel and vibe on set of the motions photoshoot.

Monday, July 16, 2007





Tribe Vibe shows that they are at the top of their game with the latest photo project for Soft and Beautiful, Motions and TCB hair care brands.





m strategies the PR firm of record for Alberto Culver, hired TVR to bring a fashion forward vibe to multi-cultural editorial hair care photography.

The creative direction set by TVR included model casting, wardrobe styling, color theory and on set art direction.

"Many times we see that same ole' same ole' photo in Black hair care magazines, we wanted to create sizzling images that showcase the hair and it's style, images that would be found on the pages of ELLE or BLUEPRINT ." -Creative director, Jay Jones

These images create a subtle connection to the brand as well.

Photographer Jesse Hornbuckle was up for the challenge. He used his technical skills to bring the creative direction to life. Làuren the wardrobe stylist on the set took it to another level using just the right clothing and accessories to accentuate the looks.
Look for these images in the top hair and beauty in the coming months.

Credits:
Creative Director: Jay Jones
Photographer: Jesse Hornbuckle
Lauren Jones: Wardrobe Stylist
Photo Asst: Lee Major
Tim Lenoir: Hair Stylist
Roz Baker: Hair Stylist
Make-up: Al Tidwell

Saturday, July 07, 2007


AN THE WEBBY GOES TO...

http://www.thereggiebushproject.com/
The webby awards, the leading international award honoring excellence on the Internet including Websites, interactive advertising and online film and video selected the regggie bush project for the best sports site. Aside from using bleeding edge interactive technology, the site featured Reggie helping the people of New Orleans and showed a side of a pro athlete that we don't always get to see.

Congrats to Brandy Cole and the rest of the TribalDDB crew! We killed them on this one. It was a pleasure working with you all on this amazing site and support ad units.
-JAY


Sunday, July 01, 2007




Visit the redesigned website intro for Jazz Diet Pepsi Caramel Cream the newest flavor in the Jazz family. http://www.jazzdietpepsi.com/

The Vibe Refinery in calabo with TribalDDB Dallas created a smooth introduction to the landing page. The Jazz Diet Pepsi Caramel Cream redesign also included fully interactive ad units with embedded video clips.

Friday, June 08, 2007

CD Jacket design for Kyle Turner. A great jazz musician with great sense of style. The design plays up his pure approach to Jazz. Look for it on sale now at CDbaby.com

Monday, June 04, 2007




TMinteractive shows why they were the interactive agency of the year in 2005.


The creative workflow is a beautiful thing. "Hey Dave, When's the next Lupe show?


Designer: Jay Jones

Art Director: Dave Nolan

Creative Director: Trina U

Saturday, May 05, 2007

The design of the pepsi great fathers promotion was a cool assignment. Using the creative assets from the internal point of sale group we used that direction to extend the brand to an online experience, complete with an essay contest.

http://www.pepsigreatfathers.com

Tuesday, April 17, 2007

LR Founder of NewYork.com Leland Hardy, Chad Montgomery of hotels.com, Jerome Jones creative director of The Vibe Refinery, and Chris Sales of Southwest Airlines

Twin Creeks Golf Course
Photo: Lauren LH Jones

Thursday, February 08, 2007


Yet another HOT design for Pepsi

www.pepsiworld.com hurry it will be gone soon.
At the end of the day, give up your worries and give thanks for the journey
- Ben Vereen 1991 "Dealing with Adversities"

Thursday, January 25, 2007

Eloise Hayneworth Rest in Peace

Even one day is a donation to eternity and every hour is a contribution to the future
- King Kheti pf Egypt

Friday, November 03, 2006

GAFMedia and THe Vibe Refinery have partnered to create a series of powerpoint presentations for a Texas based consultancy.
The amount of information, that needed to go into the presentation was huge. The parntership proved to work well with production expertise of GAF and high design of TVR churned out
7 well produced presentations.

Thursday, November 02, 2006

TVibeR has acquired a company mascot. Look for Akeeme to make his debut shortly.

Wednesday, November 01, 2006

Minority Golf Association (MGA) sponsored Jr. Golfer
Dom "Dominator" Jones 105
was good enough to take a 4th place medal today in the Coyote Ridge tournament http://www.coyoteridgegolf.com/

Tiger woods continues to be the highest paid athlete in the world.
Have you played Tiger 07 yet?






Ebony Magazine Featured Kirk and Tammy Franklin in November 2006 Issue. Published photography by Lauren Jones for The Vibe Refinery, Inc. See page 192 for photo credits.

Monday, October 30, 2006


TVR was hired to design a Poster for the FNCE conference in Hawaii 2006 The poster size was 42" x 90.

The client called after the show and said "the poster was a huge hit. It was the only one of its kind, and drew a nice steady flow of traffic." She is very pleased. Mission accomplished.
URBAN THEATRICAL GROUP INC. PRESENTS CHOICES...DO YOU KNOW YOUR CHOICES? THE STAGE PLAY Created For Teens & Pre-Teens to Encourage Good CHOICES by: Using Decision Making Skills, Analyzing Consequences and Taking Responsibility.

Coming To The Harold Washington Cultural Center Theatre in Chicago - Other Perfomance Dates: Nov 1 - Nov 11 For Show Information and Group Sales call: 773-241-6000

Saturday, September 23, 2006

Lincoln Navigator sponsored a hot party last night in
Downtown Dallas at the legendary Jazz supper club Samubuca.

R7B singing sensation Monica blessed the crowd with a mini concert. She has really come into her own both as a women and singer. The house was packed with the who's who of Dallas.
The NBA fellows were out in force -And we all know were the NBS stars are so are the gold diggers!! Jerry Stackhouse did a great job as the MC for the evening.

The open bar and fresh cooked food helped to keep the beautiful crowd abuzz. It was a Vibrant thing! Shouts out to my David-Good look!

Monday, September 18, 2006

TVR Inc created a fresh rebrand for Harvey Communications Group. A media consultant president Bob Thomas wanted a updated look for the 10 year old company.
The coral blue color gives the brand a very soft soothing yet current color palette. The New logo embodies the energy that
Harvey Communications Group brings to each media project. The new website for HCG will launch soon.