The Vibe Refinery is a multi-faceted brand marketing agency. Guiding clients through the stages of strategy, conception and implementation of non-traditional marketing, promotions, branding and image building. Our client base is a diverse list of companies from urban upscale to fortune 500 and everything in between.
Friday, September 26, 2008
Without control systematic improvements are impossible.
Wednesday, September 24, 2008
Wednesday, September 17, 2008
Saturday, September 13, 2008
Ike made U.S. landfall at Galveston, Texas, on September 13 at 2:10am CDT (07:10 UTC), as a Category 2 hurricane with winds of 110 mph (177 km/h) and a central pressure of 952 mbar (28.11 inHg). The 2:00 am NHC advisory cited tropical storm and hurricane force winds extending 275 miles (443 km) and 120 miles (190 km), respectively, from the center. The weather service warns "Certain Death" for those that do not evacuate.
http://en.wikipedia.org/wiki/Hurricane_Ike
http://en.wikipedia.org/wiki/Hurricane_Ike
Sunday, August 17, 2008

Is Brand Jordan an American Icon?
As I watched the USA Olympic boxing team get under pointed by the judges, I noticed that all the US boxing uniforms had the ubiquitous jump man logo. Of course the Jordan sneaker brand is one of the most sought after sneaker brand. The value actually appreciates with age. Go to ebay and do a search. As the world looks on do they view Brand Jordan as an American Icon?
http://www.nike.com/jumpman23/flightclub/
As I watched the USA Olympic boxing team get under pointed by the judges, I noticed that all the US boxing uniforms had the ubiquitous jump man logo. Of course the Jordan sneaker brand is one of the most sought after sneaker brand. The value actually appreciates with age. Go to ebay and do a search. As the world looks on do they view Brand Jordan as an American Icon?
http://www.nike.com/jumpman23/flightclub/
Thursday, July 10, 2008
The Greening of marketing is pushing the industry to educate themselves and the client base we serve. Navigating through the many ways of environmental responsibility and doesn't happen overnight.
Trees saved; energy saved; Kilowatt hours saved; Greenhouse Gas emissions saved; Waste water reduction; solid waste reduction. Plant based inks vs Soy based inks. ___?Percentage of post consumer recovered fiber. Keeping up with the speed and sheer volume of green change can be taxing.
www.appletoncoated.com is leading in educating designers, printers, marketers and the end user, by establishing a Environmental Management System in strict compliant with The Forest Stewardship Council (FSC). The FSC was established to provide standards for forest management globally. The FSC trademarked logo should be included in all printed marketing material that met it's standards.
We are in constant environmental learning mode. Sometime we must go back to the basics and plant a tree, so that's what we did. 3 Red Pine (The Red Pine (Pinus resinosa)trees given to us at a conference we attended in Baton Rogue, La. You can say the future is in the trees.
Trees saved; energy saved; Kilowatt hours saved; Greenhouse Gas emissions saved; Waste water reduction; solid waste reduction. Plant based inks vs Soy based inks. ___?Percentage of post consumer recovered fiber. Keeping up with the speed and sheer volume of green change can be taxing.
www.appletoncoated.com is leading in educating designers, printers, marketers and the end user, by establishing a Environmental Management System in strict compliant with The Forest Stewardship Council (FSC). The FSC was established to provide standards for forest management globally. The FSC trademarked logo should be included in all printed marketing material that met it's standards.
We are in constant environmental learning mode. Sometime we must go back to the basics and plant a tree, so that's what we did. 3 Red Pine (The Red Pine (Pinus resinosa)trees given to us at a conference we attended in Baton Rogue, La. You can say the future is in the trees.
Friday, June 27, 2008
A successful professional fashion photo shoot depends on many elements. The location, which can pose many challenges. The quality level of the model talent that the producer(Amy Mintz) books. The hair and make up artist (Lana Adams) skill level. The photographer (Marlon Taylor) and his command of the technical aspects. Photo assistants(Shane Boughton & Jason Stoehr )that support the photographers every request. The wardrobe stylist (Barri Martin) that meticulously assembles the merchandise. The vision of the (J. Jerome Jones) Art director that can see the finish product before a single frame has been taken, and a client that has the trust in the crew. When all of these things come together you have a successful photo shoot.
Tuesday, June 24, 2008
Location: The Harbor Project
Temp: A sunny 95 degrees.
Project: Business to Business Catalog PhotoShoot.
Talent: Ford Models, NY
The goal: Create high impact covers for a catalog. The print run will be in the millions.
The crew was a capable one.
Reunited with one of the trail blazers of digital fashion photography, Marlon Taylor, highly sought after wardrobe stylist; Barri Martin, Make up artist to the stars; Lana Adams. The swiss army knife of photo assistants; Shane Boughton, Super producer; Amy Mintz, Digital processing photo assistant Jason Stoehr; and The Vibe Refinery own Creative Art Director J. Jerome Jones.
The location is very versatile. Our model Rhonda was stunning in a red tank top with the cool blue waters of an Italian water fountain. Look for the post of this cover. It is sure to please.
Temp: A sunny 95 degrees.
Project: Business to Business Catalog PhotoShoot.
Talent: Ford Models, NY
The goal: Create high impact covers for a catalog. The print run will be in the millions.
The crew was a capable one.
Reunited with one of the trail blazers of digital fashion photography, Marlon Taylor, highly sought after wardrobe stylist; Barri Martin, Make up artist to the stars; Lana Adams. The swiss army knife of photo assistants; Shane Boughton, Super producer; Amy Mintz, Digital processing photo assistant Jason Stoehr; and The Vibe Refinery own Creative Art Director J. Jerome Jones.
The location is very versatile. Our model Rhonda was stunning in a red tank top with the cool blue waters of an Italian water fountain. Look for the post of this cover. It is sure to please.
Monday, June 16, 2008
We have to go off topic for a second. Tiger Woods won the 2008 US Open today in spectacular fashion. Whether you are a golf fan or know nothing at all about the game of golf, one must appreciate this achievement.
We have witnessed a rare feat in sports history that will be talked about in sports lore for years and decades to come. Now, I know what your thinking 'but Tiger always wins.' Yes, he does but HOW he won is the amazing part. Set in California's Torrey Pines Golf course was special. Rocco Mediate was a true competitor he kept tiger at bay, playing a had fought round that kept Tiger from winning the championship in regulation. Tiger hobbled by pain in his knee from surgery months prior at times looked like he wouldn't even finish, could have folded and still keep his reputation intact. But unlike most he pressed on and on and on. Just when you thought he was out of it...he found a way to pull a tiger out of his hat.
Answering questions about the pain in his knee after every swing he replied "Its just pain"
The 2008 US open would be decided with by another round of 18 holes. The crowd learned something about two golfers today, even with Rocco playing his very best round he could not beat what we are coming to see is the best athlete in all sports. Class, grace and tremendous focus.
It would be interesting to see Nike ROI in Tiger. In the end, Tiger embodies what Nike has told us throughout the years. JUST DO IT.
We have witnessed a rare feat in sports history that will be talked about in sports lore for years and decades to come. Now, I know what your thinking 'but Tiger always wins.' Yes, he does but HOW he won is the amazing part. Set in California's Torrey Pines Golf course was special. Rocco Mediate was a true competitor he kept tiger at bay, playing a had fought round that kept Tiger from winning the championship in regulation. Tiger hobbled by pain in his knee from surgery months prior at times looked like he wouldn't even finish, could have folded and still keep his reputation intact. But unlike most he pressed on and on and on. Just when you thought he was out of it...he found a way to pull a tiger out of his hat.
Answering questions about the pain in his knee after every swing he replied "Its just pain"
The 2008 US open would be decided with by another round of 18 holes. The crowd learned something about two golfers today, even with Rocco playing his very best round he could not beat what we are coming to see is the best athlete in all sports. Class, grace and tremendous focus.
It would be interesting to see Nike ROI in Tiger. In the end, Tiger embodies what Nike has told us throughout the years. JUST DO IT.
Thursday, June 05, 2008
The Jazz scence continues to be a source of inspiration. Jerome Jones looks to Graham Marsh the legendary Blue Note Records Art Director for inspiration when designing CD jackets for client Nichelson Entertainment. "Graham Marsh set an incredible design pace at times designing as many as 50 Album covers in a year. This is incredible because he often photographed the subjects in studio or were ever he could catch up with them. Marsh also didn't have the convenience of computers to help turn the product out!" _Jerome Jones.
Look for the latest release from Jazz drummer Sebastian Whittaker and the creators. "Moving on and upward" Read more about Sebastian Whittaker go to Record Company www.upfront-music.com
To see the design work of Graham Marsh http://lpcoverlover.com/category/blue-note/
Look for the latest release from Jazz drummer Sebastian Whittaker and the creators. "Moving on and upward" Read more about Sebastian Whittaker go to Record Company www.upfront-music.com
To see the design work of Graham Marsh http://lpcoverlover.com/category/blue-note/
Thursday, May 29, 2008

The Vibe Refinery was invited by Kim Starr of Appleton coated (a premier paper mill) to judge the top printed sample in the region for The Utopia design award show titled "UB the Judge". Held at the very swank DALLAS DESIGN DISTRICT's "The Apartment." WWW.THEAPARTMENTDALLAS.COM
While munching on great food and sipping on sour green martini's and chatting up fellow design firm heads, other designers and CDs and we had the pleasure of reviewing impressive entries.
A few stood out immediately: The 50 year retrospect of the Hunt Oil company was extremely impressive. Not only did it have a blind embossed title and raised gold seal on the cover, but the black on shiney black printing technique has flawless. This should have been in unlimited budget catagory. However the one that really showed the best use of paper, high concept and design plus best printing practices , was the piece "The Magic of Ten" designed by Squire and Co. A slick capabilities piece for the Allen, Texas based printer Color Dynamics. "The Magic of Ten" revolved around the many uses of a 10 color press, The design theme focused on magic tricks, this may sound lame-however the execution was amazing. The use of dull varnish on a bright coated Utopia 1X green got our vote. And prevailed as the regional winner.
Thursday, April 17, 2008
Tuesday, April 15, 2008
Monday, April 14, 2008
Thursday, March 27, 2008
Wednesday, March 26, 2008
Thursday, March 20, 2008
We have designed trade show booths and graphics before. This would be a first in directing the actual construction of an entire convention. Since there is no template or prefabricated modules to build out, the trade show contractors have to rely on the design team. We are confident that we worked every detail out in the design. What I do know is that union workers can be really difficult to work with when you are in effect bossing them around.
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