Out of the quest-to be bigger, bolder and better. We arrived at a MONSTER VISUAL EFFECT.
The MannnaFest 2008 branding system's "M" was rendered by Chris Hoover as a 30 ft. tall structure. The Big M placed at the main entrance could be seen from anywhere within the convention, serving as a landmark to the main entrance as well as provide a vibrant photo op for conference attendees.