We have designed trade show booths and graphics before. This would be a first in directing the actual construction of an entire convention. Since there is no template or prefabricated modules to build out, the trade show contractors have to rely on the design team. We are confident that we worked every detail out in the design. What I do know is that union workers can be really difficult to work with when you are in effect bossing them around.

Working on a international trade show presents an opportunity to work with other languages. We enlisted the help of a international designer and translation specialist. Yuki is a great asset to the creative team.
This retractable banner was designed to meet the convention goes at the entrance to the international booth. Each country would have a custom designed banner in their native language a graphic shape of the country as well as the actual country flag.

The Plus booth graphics help to communicate the benefits of the product. Sarah the copywriter boiled down complex information to small nuggets of great copy

graphics The elements with in the convention will be varied. The great think that helps this fact is the support from Glenn the Director of creative services. Glen has shown a willingness to go to bat for us. All the environmental graphics that will hang above the booths almost didn't make the cut. These pieces will serve to give the viewers a variety of visual elements to enjoy.

One of the interactive elements of the booths will be a butterfly image that will be cut out and constructed on site. The final size will be 5 Ft.
The butterfly will attach to the wall just over a flower graphic.

With a project this large, it is possible to lose focus, you constantly have to look at all the elements to make sure that all parts need flow consistently. Jerome Jones makes sure that the design direction continues to flow.

The self learning area of the convention will be equipped with flat screen PCs. We moved toward a design that would focus on the use of the technology as well as serve as a backdrop for the PCs. Keeping the design simple and direct.

Here is the final approved registration banner design. It measures 19 Feet x 45 Feet. Sarah the copywritering whiz created a series of feel good statements that helped to set the tone. The color theory is set in tones of green-to keep the natural, healthy feeling.

The Indesign workflow really helps to organize the production. Christy and Matt kept the production of the files moving. To keep the file size managable, we created the designs 1/4 of final size output.

When your on a deadline this tight it helps to order in. Jason Deli for lunch hit the spot. OK team lets get back to it.

Blueprints of each design booth and lighting were ftp to Freeman.
The booth average size is 10FT X 60 FT.

The blueprints of each booth are due today. Each blueprint includes the lighting scheme, banner application and curved wall dimensions.

redesigning all of the booth graphic and elements. Looks like we will be working through the night. Pizza is on the way...

The budget is cut? WHAT?

A 2 hour starbucks meeting resulted in solutions. A suggestion of removing the booth carpeting and and reducing the height of booth walls by a foot resulted in a 6 figure saving. The interactive elements are safe...for now.

The trade show budget was trimmed today, so the design team has to go back and rework all the elements that were built in to make the booths interactive. The pressure has just been turned up.

The aggressive design schedule has every one pushing. However we had made substantial progress in getting the overall booth designs approved. Behind Jerome you can see the design direction hang on the "wall."

Out of the quest-to be bigger, bolder and better. We arrived at a MONSTER VISUAL EFFECT.
The MannnaFest 2008 branding system's "M" was rendered by Chris Hoover as a 30 ft. tall structure. The Big M placed at the main entrance could be seen from anywhere within the convention, serving as a landmark to the main entrance as well as provide a vibrant photo op for conference attendees.

Design direction feedback from Director of creative services "make a visual statement-Keep in mind we have to fill a large space-Make sure we THINK BIG".
We munch on lunch -Buffalo wild wings. As we absorb the feedback.

The brain storm session resulted in,Copywriter Sarah Angle pushing out, a tight creative brief. The rhythm of the creative brief gave the team a clear vision of the work ahead. Now can we sell it?

Chris Hoover Sr. Art Director used his amazing hand skills to create detailed renderings of each booth design direction. A rendering is a critical piece on a project of this size. Something that a designer loves to have and a tool to sell the big idea.

2008 copyright Mannatech Renderings
All rights reserved.
Do not copy without legal approval.

The first meeting takes place with Mannatech, Inc. Creative Director, Katherine Hitt, to discuss the design direction of an annual international trade show; MannaFest.

Our job was to guide the creative process, extending the new Mannatech brand into the tradeshow graphics. Making the convention bigger, bolder and better than in previous years.

The deadline of 36 days was impossible.

www.theviberefinery.com

The TVR website is a go for launch.

Here is a sample of our work. Comments welcome.

http://www.photoworks.com/photo-sharing/shareSignin.jsp?shareCode=A26C632C516&cp=ems_shr_alb_pml&cb=PW

The Staton Wholesale Business Two Business Catalog was released this week. The photography is stunning. Surf the website below to review some of the images. Kudos to the photo team, we did it again!! Model: Priscila Represented by nextmodelsusa.com

http://www.statononline.com/cgi-bin/livew/site.w?location=http://www.statononline.com/cgi-bin/livew/olc/cobrand-product.w&product=7010&frames=no&target=main&sponsor=000009

google379379a70a5777d8.html

http://www.threethreethreefirstavenue.com/space1.htm
333 First Avenue is one of the best daylight studios in the southwest. A perfect place to create online fashion photography for a major fashion retailer. Working with Paul Morgan, a bleeding edge digital fashion shooter was the key to creating stunning photography. The client response was unbelieveable and we are looking to secure a long term relationship!

Staton WholeSale Trade show graphics. Clean photography transfered well from the catalog photoshoot.

Kanye West, we wish you well in this time of despair.

Our condolences to the Sam Bowie Family.
Sam was a great photographer, and a one-of-a-kind dude.
The Urban Creative Network will miss you.
Photo: 1996 Sam Bowie for Urban sportsgear.
Art Direction: Jerome Jones

Promise House, a Dallas based non-profit safe haven for teens in crisis, needed a new brand to signal to the donors, staff, community and clients that changes were abound.

Lauren Jones, President of TVR spearheaded the refining process started four months ago.
The process included a detailed look into the great work that this organization has produced as well as the services that make Promise House a great choice for teens and young families in crisis. The positive response that we recieved from every level of the organization allowed us to extract the needed elements of the rebrand.

The final approved design intergrates all the various input we recieved over the refining process. The chosen logo is a vibrant and upbeat appoach.The tangy orange color palette is balenced by the calm green and friendly blue. The logotype had to be approachable but also had to convey safety and stability. The "window panes" of the logo communicates window of opportunity for teens. The new Tagline communicates this best.
PROMISING TEENS. PROMISING FUTURES

Location: Photopia, Miami.

The last day of the photoshoot was a great one. The crew's energy was very strong and you knew that the photography created today would be on a new level.

Photog Marlon Taylor created the type of shots that really captured the art direction of the set.

Merchandise: Sports Bras and Lingerie.

SuperModel Priscilla made quick work of the Sportsbra and Camisole sets. Showing again why she is tops in the industry.

All video and photos were taken with a Palm Treo 755 Thanks to Jason Stoehr

Miami is a tough place to find a parking space.

Sunrise

Palm Treo 755

Hey Pete THANKS for getting us to and from the Beaches of Miami. Great Artwork on the RV.
1/20/09

The client was on the set for the 2nd cover at Haulover Beach. The tension is high. The weather was cooperating and we had the best model talent on South Beach. Marlon and the photocrew snapped into action and everything falls into place. We captured a phenominal cover shot, and the client caught her flight with a smile on her facing knowing 2008 looks like clear sailing.

Lauren Jones The Vibe Refinery, Inc. President / Photographer and Indie.

The Cover. Dinner Park Marina, Pier 7

The Client has arrived to sign off on the main cover of the catalog. We set sail in the 52 footer with Capt'n Conrad at the wheel, we zipped around the Bay. Fashion Stylist Laura T put her personal best together for this one.

You never know who you may run into in South Beach! Grammy winner,

MTV Video Award winning, Rap star Busta Rhymes was on the beach with

The Vibe Refinery Creative Director,

Jay Jones.

Yah, yah, yah, yah, yah

"When I step up in the place, ay yo I step correct Woo hah, got you all in check "

Lyrics for: Woo Hah!! Got You All In Check
From the album: The Best Of Busta Rhymes
Songwriters: Macdermot, Galt, Smith, Rashad, Smith, Trevor
Label: Elektra/Rhino
Genres: Mainstream Rap, Hip-Hop/Rap

Welcome to Miami.

"I presented the slides to another group yesterday in anticipation of the larger Board meeting and it, again, was very favorably received. People felt that the project had really been brought to life and that the presentation was exciting and inspiring. Based on the ideas generated in the meetings, I believe that I had everyone’s attention.

Kudos to you both!"

-Client comment

The Vibe Refinery and Harvey Communications teamed up to produce an animated high powered custom presentation for THE HOCKADAY SCHOOL An independent college preparatory day and boarding school for girls. Located in North Dallas.

The 2008 Staton Business to Business Catalog Photoshoot begins.

Business to Business projects are increasingly becoming a part of the Pitch.

Superpages business to business brand standards guide upgraded.

Life comes at you fast campaign.

American Airlines spurs Caribbean & Latin American travel with this deal.

Lauren Jones showing her vast skill set. Fashion photo styling.

Creative Director Jerome Jones giving an interview about the look, feel and vibe on set of the motions photoshoot.

Tribe Vibe shows that they are at the top of their game with the latest photo project for Soft and Beautiful, Motions and TCB hair care brands.





m strategies the PR firm of record for Alberto Culver, hired TVR to bring a fashion forward vibe to multi-cultural editorial hair care photography.

The creative direction set by TVR included model casting, wardrobe styling, color theory and on set art direction.

"Many times we see that same ole' same ole' photo in Black hair care magazines, we wanted to create sizzling images that showcase the hair and it's style, images that would be found on the pages of ELLE or BLUEPRINT ." -Creative director, Jay Jones

These images create a subtle connection to the brand as well.

Photographer Jesse Hornbuckle was up for the challenge. He used his technical skills to bring the creative direction to life. Làuren the wardrobe stylist on the set took it to another level using just the right clothing and accessories to accentuate the looks.
Look for these images in the top hair and beauty in the coming months.

Credits:
Creative Director: Jay Jones
Photographer: Jesse Hornbuckle

Lauren Jones: Wardrobe Stylist
Photo Asst: Lee Major
Tim Lenoir: Hair Stylist
Roz Baker: Hair Stylist
Make-up: Al Tidwell

AN THE WEBBY GOES TO...

http://www.thereggiebushproject.com/
The webby awards, the leading international award honoring excellence on the Internet including Websites, interactive advertising and online film and video selected the regggie bush project for the best sports site. Aside from using bleeding edge interactive technology, the site featured Reggie helping the people of New Orleans and showed a side of a pro athlete that we don't always get to see.

Congrats to Brandy Cole and the rest of the TribalDDB crew! We killed them on this one. It was a pleasure working with you all on this amazing site and support ad units.
-JAY

Visit the redesigned website intro for Jazz Diet Pepsi Caramel Cream the newest flavor in the Jazz family. http://www.jazzdietpepsi.com/

The Vibe Refinery in calabo with TribalDDB Dallas created a smooth introduction to the landing page. The Jazz Diet Pepsi Caramel Cream redesign also included fully interactive ad units with embedded video clips.