The budget is cut? WHAT?

A 2 hour starbucks meeting resulted in solutions. A suggestion of removing the booth carpeting and and reducing the height of booth walls by a foot resulted in a 6 figure saving. The interactive elements are safe...for now.

The trade show budget was trimmed today, so the design team has to go back and rework all the elements that were built in to make the booths interactive. The pressure has just been turned up.

The aggressive design schedule has every one pushing. However we had made substantial progress in getting the overall booth designs approved. Behind Jerome you can see the design direction hang on the "wall."

Out of the quest-to be bigger, bolder and better. We arrived at a MONSTER VISUAL EFFECT.
The MannnaFest 2008 branding system's "M" was rendered by Chris Hoover as a 30 ft. tall structure. The Big M placed at the main entrance could be seen from anywhere within the convention, serving as a landmark to the main entrance as well as provide a vibrant photo op for conference attendees.

Design direction feedback from Director of creative services "make a visual statement-Keep in mind we have to fill a large space-Make sure we THINK BIG".
We munch on lunch -Buffalo wild wings. As we absorb the feedback.

The brain storm session resulted in,Copywriter Sarah Angle pushing out, a tight creative brief. The rhythm of the creative brief gave the team a clear vision of the work ahead. Now can we sell it?

Chris Hoover Sr. Art Director used his amazing hand skills to create detailed renderings of each booth design direction. A rendering is a critical piece on a project of this size. Something that a designer loves to have and a tool to sell the big idea.

2008 copyright Mannatech Renderings
All rights reserved.
Do not copy without legal approval.

The first meeting takes place with Mannatech, Inc. Creative Director, Katherine Hitt, to discuss the design direction of an annual international trade show; MannaFest.

Our job was to guide the creative process, extending the new Mannatech brand into the tradeshow graphics. Making the convention bigger, bolder and better than in previous years.

The deadline of 36 days was impossible.

www.theviberefinery.com

The TVR website is a go for launch.

Here is a sample of our work. Comments welcome.

http://www.photoworks.com/photo-sharing/shareSignin.jsp?shareCode=A26C632C516&cp=ems_shr_alb_pml&cb=PW

The Staton Wholesale Business Two Business Catalog was released this week. The photography is stunning. Surf the website below to review some of the images. Kudos to the photo team, we did it again!! Model: Priscila Represented by nextmodelsusa.com

http://www.statononline.com/cgi-bin/livew/site.w?location=http://www.statononline.com/cgi-bin/livew/olc/cobrand-product.w&product=7010&frames=no&target=main&sponsor=000009

google379379a70a5777d8.html

http://www.threethreethreefirstavenue.com/space1.htm
333 First Avenue is one of the best daylight studios in the southwest. A perfect place to create online fashion photography for a major fashion retailer. Working with Paul Morgan, a bleeding edge digital fashion shooter was the key to creating stunning photography. The client response was unbelieveable and we are looking to secure a long term relationship!

Staton WholeSale Trade show graphics. Clean photography transfered well from the catalog photoshoot.

Kanye West, we wish you well in this time of despair.

Our condolences to the Sam Bowie Family.
Sam was a great photographer, and a one-of-a-kind dude.
The Urban Creative Network will miss you.
Photo: 1996 Sam Bowie for Urban sportsgear.
Art Direction: Jerome Jones

Promise House, a Dallas based non-profit safe haven for teens in crisis, needed a new brand to signal to the donors, staff, community and clients that changes were abound.

Lauren Jones, President of TVR spearheaded the refining process started four months ago.
The process included a detailed look into the great work that this organization has produced as well as the services that make Promise House a great choice for teens and young families in crisis. The positive response that we recieved from every level of the organization allowed us to extract the needed elements of the rebrand.

The final approved design intergrates all the various input we recieved over the refining process. The chosen logo is a vibrant and upbeat appoach.The tangy orange color palette is balenced by the calm green and friendly blue. The logotype had to be approachable but also had to convey safety and stability. The "window panes" of the logo communicates window of opportunity for teens. The new Tagline communicates this best.
PROMISING TEENS. PROMISING FUTURES