Friday, February 08, 2008

Design direction feedback from Director of creative services "make a visual statement-Keep in mind we have to fill a large space-Make sure we THINK BIG".
We munch on lunch -Buffalo wild wings. As we absorb the feedback.

Thursday, February 07, 2008

The brain storm session resulted in,Copywriter Sarah Angle pushing out, a tight creative brief. The rhythm of the creative brief gave the team a clear vision of the work ahead. Now can we sell it?

Tuesday, February 05, 2008

Chris Hoover Sr. Art Director used his amazing hand skills to create detailed renderings of each booth design direction. A rendering is a critical piece on a project of this size. Something that a designer loves to have and a tool to sell the big idea.

2008 copyright Mannatech Renderings
All rights reserved.
Do not copy without legal approval.

Monday, February 04, 2008

The first meeting takes place with Mannatech, Inc. Creative Director, Katherine Hitt, to discuss the design direction of an annual international trade show; MannaFest.

Our job was to guide the creative process, extending the new Mannatech brand into the tradeshow graphics. Making the convention bigger, bolder and better than in previous years.

The deadline of 36 days was impossible.