Working on a international trade show presents an opportunity to work with other languages. We enlisted the help of a international designer and translation specialist. Yuki is a great asset to the creative team.
This retractable banner was designed to meet the convention goes at the entrance to the international booth. Each country would have a custom designed banner in their native language a graphic shape of the country as well as the actual country flag.

The Plus booth graphics help to communicate the benefits of the product. Sarah the copywriter boiled down complex information to small nuggets of great copy

graphics The elements with in the convention will be varied. The great think that helps this fact is the support from Glenn the Director of creative services. Glen has shown a willingness to go to bat for us. All the environmental graphics that will hang above the booths almost didn't make the cut. These pieces will serve to give the viewers a variety of visual elements to enjoy.

One of the interactive elements of the booths will be a butterfly image that will be cut out and constructed on site. The final size will be 5 Ft.
The butterfly will attach to the wall just over a flower graphic.

With a project this large, it is possible to lose focus, you constantly have to look at all the elements to make sure that all parts need flow consistently. Jerome Jones makes sure that the design direction continues to flow.

The self learning area of the convention will be equipped with flat screen PCs. We moved toward a design that would focus on the use of the technology as well as serve as a backdrop for the PCs. Keeping the design simple and direct.