The Vibe Refinery is a multi-faceted brand marketing agency. Guiding clients through the stages of strategy, conception and implementation of non-traditional marketing, promotions, branding and image building.
Our client base is a diverse list of companies from urban upscale to fortune 500 and everything in between.
Janet Jackson's new album, 20 Years Old, due out September 26, will be designed by a fan. On July 18, Janet launched a contest giving fans an opportunity to create the artwork for her ninth studio set.
Janet and her beau Jermaine Dupri, President Virgin Records, Urban Music, came up with the idea for the promotion. "We were going on the website and looking at all this creative stuff the kids were doing, and it amazed us," Janet says. "They were taking old pictures and they were just very creative with all the designs. We said, 'Let's have these kids design our album cover.'"
Janet hand-picked dozens of images, new and old, to be used in the contest. "They told me that I should pick maybe 20, 30 photos, but I think I went a little crazy," Janet says. "I picked way more than that. I gave them some of the new stuff I just shot for the album cover shoot. So they have some really recent photos as well as some stuff from 20 years ago."
Janet does not give participants any parameters for their designs. She wants them to be uninhibited and to "go for it."
"That's what it's really about," Janet says, "for them to manipulate it and get creative, and go wherever their images takes them."
Once Again The Vibe Refinery brought the Vibe level up another notch-pool side at Natile's 40th birthday party. Fingerprints band had the Calipso sound complete with the steel drums. Shelley Carrol made a guest appearance too.