Janet Jackson's new album, 20 Years Old,
due out September 26, will be designed by a fan. On
July 18, Janet launched a contest giving fans an
opportunity to create the artwork for her ninth studio
set.
View the TVR entry here
http://designme.janetjackson.com/link.php?id=9acdf2f7bc5431c9760a813aa8c97e2f
Janet and her beau Jermaine Dupri, President Virgin
Records, Urban Music, came up with the idea for the
promotion. "We were going on the website and looking
at all this creative stuff the kids were doing, and it
amazed us," Janet says. "They were taking old pictures
and they were just very creative with all the designs.
We said, 'Let's have these kids design our album
cover.'"
Janet hand-picked dozens of images, new and old, to be
used in the contest. "They told me that I should pick
maybe 20, 30 photos, but I think I went a little
crazy," Janet says. "I picked way more than that. I
gave them some of the new stuff I just shot for the
album cover shoot. So they have some really recent
photos as well as some stuff from 20 years ago."
Janet does not give participants any parameters for
their designs. She wants them to be uninhibited and to
"go for it."
"That's what it's really about," Janet says, "for them
to manipulate it and get creative, and go wherever
their images takes them."