Monday, July 16, 2007

Tribe Vibe shows that they are at the top of their game with the latest photo project for Soft and Beautiful, Motions and TCB hair care brands.

m strategies the PR firm of record for Alberto Culver, hired TVR to bring a fashion forward vibe to multi-cultural editorial hair care photography.

The creative direction set by TVR included model casting, wardrobe styling, color theory and on set art direction.

"Many times we see that same ole' same ole' photo in Black hair care magazines, we wanted to create sizzling images that showcase the hair and it's style, images that would be found on the pages of ELLE or BLUEPRINT ." -Creative director, Jay Jones

These images create a subtle connection to the brand as well.

Photographer Jesse Hornbuckle was up for the challenge. He used his technical skills to bring the creative direction to life. LĂ uren the wardrobe stylist on the set took it to another level using just the right clothing and accessories to accentuate the looks.
Look for these images in the top hair and beauty in the coming months.

Creative Director: Jay Jones
Photographer: Jesse Hornbuckle
Lauren Jones: Wardrobe Stylist
Photo Asst: Lee Major
Tim Lenoir: Hair Stylist
Roz Baker: Hair Stylist
Make-up: Al Tidwell